Digitisation and Automation: How to successfully take the next step in your digital transformation
“We’re already digital!” – that’s what many of our customers say. And it’s often true – but do you know what’s even better than being digital?
Exactly: being automated.
Automation isn’t just another tech trend; it’s genuine progress that noticeably simplifies your team’s daily work. Instead of dealing with repetitive tasks each day, your digital processes can simply run “by themselves.”
There’s tremendous automation potential waiting to be unlocked by Austrian SMEs – maybe even in your own company. Automation offers clear benefits: increased efficiency, improved customer satisfaction, and more space for creativity and real innovation.
In this guide, we’ll show you how to move from digitized processes to productive automation. Without complicated technical jargon – just clear, practical recommendations, exactly as you’re used to from us.
Digitisation and Automation: What’s the Difference?
To avoid any confusion, let’s quickly clarify the terms. Many customers ask us about the difference between digitization and automation. Here’s a straightforward explanation:
Digitisation means converting your analogue business processes into digital ones. For example, instead of printing invoices and sending them by mail, you store and send them electronically.
The advantage? Information becomes quicker to access, safer to store, and easier to share.
Automation, however, means setting up your digital workflows so they run independently. For example, an invoice isn’t just created digitally; it’s automatically generated, sent, and recorded in your system without manual intervention.
The advantage here: less effort, fewer errors, and greater efficiency.
Simply put: digitisation lays the groundwork, and automation turns it into real value.
The Status Quo in Companies – A Reality Check
A look at the reality in most businesses reveals that although many companies are digitally well-equipped, automation is often overlooked.
Surprisingly, the reasons usually aren’t technical, but rather due to uncertainty and concerns from decision-makers:
- “We don’t know where to start.”
- “Automation seems expensive and complicated.”
- “We lack the time to properly address it.”
These concerns are understandable. But practical experience shows that especially smaller businesses can significantly enhance productivity through targeted automation. The difference quickly becomes clear: companies that automate save valuable time and resources, while others remain stuck in repetitive routines.
For example, a retail company in Vienna automated its ordering process and reduced administrative effort by 30%. The positive side effect? More time for customer care and strategic development.
You can take advantage of these opportunities for your company too – if you’re ready to take the next step.
Your Guide to Automatisation: Step by Step with IT United
At IT United, we understand automation doesn’t need to be complicated. Our goal is to make this process as straightforward as possible for you. That’s why our support is practical, solution-oriented, and specifically tailored to your company’s needs:
- Step 1: Start simply, see quick results:
Our experts identify easy-to-automate processes with high potential. This way, you achieve visible success quickly, boosting motivation. - Step 2: Establish a personal point of contact:
Automation becomes easier when someone keeps track. A personal consultant from IT United will support your team every step of the way. - Step 3: Rely on suitable technology to avoid complications:
We recommend automation solutions precisely tailored to your company – flexible, cost-efficient, and easily integrated into your existing IT infrastructure. - Step 4: Actively involve your team:
We help engage your employees early in the process. By clearly communicating automation’s advantages, your team will feel positive and confident about the changes. - Step 5: Long-term partnership and optimization:
Automation is an ongoing journey. We remain a reliable partner even after implementation, continuously optimizing processes and responding swiftly to changing requirements.
With IT United at your side, you have a competent partner guiding you practically and understandably through every step of automation – from the initial idea to sustainable implementation.

Looking for an IT partner that understands your industry?
IT United offers tailor-made IT solutions for the healthcare, legal and corporate sectors. From IT security to maintenance and digitalisation, we ensure that your IT is stable and efficient.
Arrange a free initial consultation. We look forward to hearing from you!
Send us your enquiry or call us on +43 1 2266 2266 to arrange an appointment.